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Using creative references
How to incorporate creative references into your work in a tasteful way.
May 22, 2025
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Sprezza
65
42
33
Treating content like a product, thinking like an art director, and the rising value of creatives
It's time to brand.
Mar 20
•
Oren John
50
3
Whitelisting content, the branding of tech, and elevating product photos
Is your product boring, or do you just not know how to brand it?
Mar 12
•
Oren John
33
1
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The State of Content 2026
Jan 3
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Oren John
85
2
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2026 is the year we go analog, + brand planning exercises
Jan 15
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Sprezza
and
Oren John
100
1
7
Loewe's creative playbook, and a guide to retaining your customers
Jul 28, 2025
•
Oren John
117
3
8
The HYPER guide to Youtube
Jan 22
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Oren John
62
2
4
How to Use Content Pillars
Nov 24, 2025
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Oren John
62
3
Brand archetypes, pillars and experts
Jan 8
•
Oren John
44
4
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Monetizing Hobbies 2.0, Nike ACG is back + creative founders you should follow right now
Whats in our bookmarks this week
Mar 5
32
1
1
How to level up your art direction
+ the psychology of pricing, and how to make money with your personal brand
Feb 25
57
5
Creative networks, influence multipliers and the psychology of luxury
Maybe even a lil K-Pop
Feb 17
•
Oren John
38
2
Viral collabs that don't exist, Stone Island explained, and getting your marketing approved
The proof is in the product
Feb 12
•
Oren John
and
Sprezza
12
The distribution games, the 2026 influence playbook pt1, and an extended look at Commes Des Garcons
CDG but no Charles de Gaulle
Feb 4
•
Oren John
21
5 ideas you should invest in this year
We met 200+ of you in person the last two weeks... here's what we learned
Jan 29
•
Oren John
and
Sprezza
54
4
The HYPER guide to Youtube
Lock in brothers and sisters, on the longform internet.
Jan 22
•
Oren John
62
2
4
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Hyper
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