The 2025 Fashion Trend Report
A guide on the modern challenges and opportunities in fashion, how brands can level up their online and social presence, and more.
It’s that time again. We’re dropping yet another report, and if you work in fashion (or think about how fashion moves online), you’ll want to dig into this one.
We teamed up with Vaan again, and this time we wanted to explore what it takes to build a brand with staying power in 2025.
We’ve been working with Vaan for the last few years on these reports, where we’ll pick a category, dive deep into the contents of it, and package it into a helpful guide filled with strategies and tactics for anyone working in the consumer space.
As a refresher, we’ve done reports with Vaan on:
Here’s what you get access to inside our fashion report:
The blistering pace at which fashion has changed over the last 15-20 years
The growing pressure on creative teams to do everything and how to prioritize what actually matters
Why product alone isn’t enough anymore, and how it’s more about content, storytelling, and consistency
Real talk on what makes fashion websites work: immersive design, brand-aligned UX, and having useful PDPs
The return of brick & mortar and how stores are about immersion, not just shelves to stock inventory
Why the best content today feels like a TV show and how brands are producing episodic, high-context stories
The opportunity between fashion and sport, from tunnel fits and player collabs to the final frontier for brands and athletes to work together
Forecasting what’s next, from TikTok Shop and text-to-buy, to AI-powered resale and taste-driven discovery tools
If you’re building, scaling, or rethinking a fashion brand (and want to do it with more intention) this one’s for you.
👉 Grab the report here
Thanks for all your support! Let us know what stood out, and if you’d like to chat about something else, we’re always happy to talk shop!
Just email us hello@hyperstudios.us
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