I think the problem is, there's no brand that has employed this strategy that isn't also corny. Nude Projects is a pretty garbage clothing brand, and so is Broken Planet. They aren't taken seriously in fashion spaces. As of yet, I have not seen a brand actually execute these types of marketing strategies in an interesting way that preserves 'cool'.
watching what uncool brands do to become successful will teach you a lot more than watching cool brands trying to continue to be cool and clawing by - what broken planet does will be coopted by beauty brands and come out of nowhere to great success in 18 months no matter how deeply wack that brand is
represent and by association cadence is also this playbook to a t, gant is on the fringes of it, Belmont is quietly doing an excellent job of it in hospitality, led by their trains — its quietly growing everywhere
Holy crap guys, this one was an absolute banger! Packed to brim with value, and written in a simple enough way to understand how one would use this concept for their own brand. The fact that I could understand what you were saying and immediately visualize how I could adapt it for my brand, even though I have no training in creative direction or marketing, is fantastic. Keep up the great work!
I think the problem is, there's no brand that has employed this strategy that isn't also corny. Nude Projects is a pretty garbage clothing brand, and so is Broken Planet. They aren't taken seriously in fashion spaces. As of yet, I have not seen a brand actually execute these types of marketing strategies in an interesting way that preserves 'cool'.
watching what uncool brands do to become successful will teach you a lot more than watching cool brands trying to continue to be cool and clawing by - what broken planet does will be coopted by beauty brands and come out of nowhere to great success in 18 months no matter how deeply wack that brand is
represent and by association cadence is also this playbook to a t, gant is on the fringes of it, Belmont is quietly doing an excellent job of it in hospitality, led by their trains — its quietly growing everywhere
interesting read. lot to think about
This was such an interesting and great read! Was so great to hear about some of these brands and see how creative they are being on socials!
Thanks for the cheese store love
Holy crap guys, this one was an absolute banger! Packed to brim with value, and written in a simple enough way to understand how one would use this concept for their own brand. The fact that I could understand what you were saying and immediately visualize how I could adapt it for my brand, even though I have no training in creative direction or marketing, is fantastic. Keep up the great work!