Sitemap - 2024 - Hyper

Behind a brand shoot & IRL marketing in 2025

The best of 2024 awards

What's in our bookmarks this week

Black Friday sanity check

The fragrance packaging economy & a niche gift guide roundup

The death of the marketing middle class

The HYPER Packaging Directory

What's in our bookmarks this week

How to use creative references in your work

How to make better merch

How premium brands should approach social media

How we turned a SaaS startup into a designer brand

Starting a beauty brand from your living room

Coming soon

All of our problems are being solved (by extremely niche Saas)

How run clubs became the new social clubs

What we bookmarked this month

The Wellness of Everything

The 2024 Beauty & Skincare Trend Report

Deep meta, tabi chess and magnetic creativity

How rock climbing became cool, subtle photos, and our favorite packaging this month

Building a Creative Vault

Discovery driven product-design

The Futurist Report

Scene Report

Welcome to the era of creator-led brands

Crafting a Narrative

The state of footwear and imagery that distorts reality

Chatting with KidSuper about world-building, collabs, modern day CTOs, and more

The 1% of Website Visitors & Building a Brand Vibe

Remixing your products is the new originality

Building in Wellness, Creative Directing Running, & Marketing Personal Brand

New age brand strategy, the best blanks, selling a business

What Gen Z spend their money on, the color of summer '24, and the new social clubs

How to make BTS content, the best of product packaging, and more

Vlog exercises, peak creative director & excellent partnerships

Generational luxury, logo slapping & an interview with Haruko Hayakawa

Making social content that crushes, scaling affiliate programs, and more

A Report on Luxury, Online

How Bandit Running executes on creative campaigns

Exploring luxury color schemes for your brand

A field guide to mastering creative operations

How to know when a meme is cooked

Back to the basics with brand building

Our content research checklist + creating brand vibes

What's in our Twitter bookmarks this week

Packaging matters

Signage for your storefront, how to name your brand 101, and more

Viral Factor

How to elevate your brand's product photography

Sourcing shows & selling shows

How to use ordinary objects as a brand marketing play

Micro is the new macro

The Gen Z edition: Stanley cups, TikTok hauls, and making blogs great again

How to use destination marketing as a brand

Talking Shop with Caleb Ulffers from Haven