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The Last Summer to Lock In... Ever
the World Cup is coming... does anyone care?
Jun 2
•
Oren John
16
2
May 2026
A complete guide to the creator economy
The best niches and monetization options for creators, and how brands should tap in, a complete guide
May 28
•
Oren John
30
3
Archetypes & luxury wellness
Scene report from Sweets & Snacks
May 21
•
Oren John
31
3
Acquisition costs are up, affiliate is back, partnership ad spend on Meta doubled
Our takeaways from being at Vervaunt's eComm summit in London
May 14
17
1
1
How to yap, advanced influence and recreating relevance in the aggregate
The world belong to the yappers
May 5
•
Oren John
43
1
1
April 2026
Special Edition: A Scene Report from Paris
Weekend reading - what to do in Paris for 24 hours.
Apr 17
30
Cultural moments, the metrics creatives should obsess with online and brand collab blueprints
Five minutes to learn about CAC:LTV... in exchange for a Bieber analysis
Apr 14
•
Oren John
36
Post authenticity-marketing (we want tea now) + the anti-soulless retail
+ The role of PR, and the four types of personality marketing
Apr 3
•
Oren John
25
March 2026
Pricing tactics, branding in Japan & the art of the premium web presence
Answers to the key question of our time: why are convenience stores are hiring creative directors?
Mar 31
•
Oren John
34
1
1
World building in Barcelona, automation optimization & the changing influencer playbook
Curating what you need to know in brand strategy, marketing and content
Mar 26
•
Oren John
and
Sprezza
23
Treating content like a product, thinking like an art director, and the rising value of creatives
It's time to brand.
Mar 20
•
Oren John
68
6
Whitelisting content, the branding of tech, and elevating product photos
Is your product boring, or do you just not know how to brand it?
Mar 12
•
Oren John
35
1
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