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Special Edition: A Scene Report from Paris
Weekend reading - what to do in Paris for 24 hours.
Apr 17
25
Cultural moments, the metrics creatives should obsess with online and brand collab blueprints
Five minutes to learn about CAC:LTV... in exchange for a Bieber analysis
Apr 14
•
Oren John
30
Post authenticity-marketing (we want tea now) + the anti-soulless retail
+ The role of PR, and the four types of personality marketing
Apr 3
•
Oren John
23
March 2026
Pricing tactics, branding in Japan & the art of the premium web presence
Answers to the key question of our time: why are convenience stores are hiring creative directors?
Mar 31
•
Oren John
29
1
World building in Barcelona, automation optimization & the changing influencer playbook
Curating what you need to know in brand strategy, marketing and content
Mar 26
•
Oren John
and
Sprezza
22
Treating content like a product, thinking like an art director, and the rising value of creatives
It's time to brand.
Mar 20
•
Oren John
60
5
Whitelisting content, the branding of tech, and elevating product photos
Is your product boring, or do you just not know how to brand it?
Mar 12
•
Oren John
35
1
Monetizing Hobbies 2.0, Nike ACG is back + creative founders you should follow right now
Whats in our bookmarks this week
Mar 5
33
1
1
February 2026
How to level up your art direction
+ the psychology of pricing, and how to make money with your personal brand
Feb 25
70
5
Creative networks, influence multipliers and the psychology of luxury
Maybe even a lil K-Pop
Feb 17
•
Oren John
38
2
Viral collabs that don't exist, Stone Island explained, and getting your marketing approved
The proof is in the product
Feb 12
•
Oren John
and
Sprezza
12
The distribution games, the 2026 influence playbook pt1, and an extended look at Commes Des Garcons
CDG but no Charles de Gaulle
Feb 4
•
Oren John
22
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