Monetizing Hobbies 2.0, Nike ACG is back + creative founders you should follow right now

Whats in our bookmarks this week

6 hrs ago

22

February 2026

How to level up your art direction

+ the psychology of pricing, and how to make money with your personal brand

Feb 25

48

3

Creative networks, influence multipliers and the psychology of luxury

Maybe even a lil K-Pop

Feb 17 • Oren John

36

2

Viral collabs that don't exist, Stone Island explained, and getting your marketing approved

The proof is in the product

Feb 12 • Oren John and Sprezza

11

The distribution games, the 2026 influence playbook pt1, and an extended look at Commes Des Garcons

CDG but no Charles de Gaulle

Feb 4 • Oren John

21

January 2026

5 ideas you should invest in this year

We met 200+ of you in person the last two weeks... here's what we learned

Jan 29 • Oren John and Sprezza

51

4

The HYPER guide to Youtube

Lock in brothers and sisters, on the longform internet.

Jan 22 • Oren John

61

2

4

2026 is the year we go analog, + brand planning exercises

Worksheets inside

Jan 15 • Sprezza and Oren John

100

1

7

Brand archetypes, pillars and experts

+ our brand workshop tour starts next week

Jan 8 • Oren John

44

4

The State of Content 2026

A guide on creator culture + our next community call, and yep, we're going on Tour

Jan 3 • Oren John

85

2

11

December 2025

See you in Miami, Toronto, and NYC

We're going on tour in January. Join us.

Dec 30, 2025

5

Best of 2025 Awards – part one

Sunday late night reading edition. Part two coming this week.

Dec 21, 2025 • Sprezza

40

1