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The 2025 Fashion Trend Report
A guide on the modern challenges and opportunities in fashion, how brands can level up their online and social presence, and more.
Aug 28
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Hyper
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The 2025 Fashion Trend Report
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The new media landgrab, and what's working at this exact moment
Plus: why your podcast doesn't get any listens, exposed.=
Aug 22
•
Oren John
24
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The new media landgrab, and what's working at this exact moment
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Understanding the long game of creative media as a brand tool
+ the transition of traditional luxury to little treats, now to little luxuries
Aug 13
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Oren John
57
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Understanding the long game of creative media as a brand tool
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6
You're telling me a brand made this strategy?
sweatshirts as cultural discourse, IG repost tactics
Aug 7
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Oren John
40
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You're telling me a brand made this strategy?
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July 2025
Here's what Gary Vee told us
+ the ALDification of everything and what to do when Under Armour rips you off.
Jul 31
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Hyper
10
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Here's what Gary Vee told us
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1
Loewe's creative playbook, and a guide to retaining your customers
Plus the changing nature of value content
Jul 28
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Oren John
99
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Loewe's creative playbook, and a guide to retaining your customers
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Gamification, dark marketing, rewards culture, and color codes
something to bring the edge back
Jul 21
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Oren John
14
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Gamification, dark marketing, rewards culture, and color codes
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Sale strategies, new brands are old now + how to get into retail
Just because its euro summer doesn't mean you shouldn't be locked in
Jul 8
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Hyper
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Oren John
15
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Sale strategies, new brands are old now + how to get into retail
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June 2025
Field Notes from Cannes
What we learned about media, content, and branding at Cannes.
Jun 26
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Hyper
10
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Field Notes from Cannes
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8 creative topics to start the week
Brand strategy, employee generated content & the shifting cultural narrative
Jun 15
•
Oren John
24
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8 creative topics to start the week
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2
How to nail brand nostalgia, and turning your campaigns into a Wes Anderson film
Ceramics factories, the lads are hosting at Cannes - a true smorgasbord email
Jun 6
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Hyper
10
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How to nail brand nostalgia, and turning your campaigns into a Wes Anderson film
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May 2025
The future of creative work is in flux
An interview with the CCO of Red Antler, the changing creator economy, and factories from Canton Fair.
May 29
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Hyper
16
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The future of creative work is in flux
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