Archive - Hyper

Hyper moved to Substack

A quick update for you.

May 19 •

The future of agencies, YouTube for brands, and China scene report (pt 1)

The boards are not a mood.

May 15 •

Cultural relevance, personal brand 2.0, & in person with Ana Andjelic & Craighill

You're telling me a brand made this strategy?

May 9 •

Talking shop with creative designer Benjamin Edgar Gott

We talk about Boxed Water, his love for Chicago, adopting a daily uniform, designing whatever he feels like, his friendship with Virgil Abloh, and more.

May 1 •

April 2025

March 2025

How to do brand activations in 2025

A deeper look into what authentic IRL programming looks like at a moment when everything else feels phoned in.

Mar 26 •

Campaign anatomy, treating ourselves & the carousels playbook

+ SXSW Field Report, Brand Myths and more

Mar 20 •

The state of software marketing & Expo West field notes

If only this was a food software deep dive

Mar 12 •

The global marketing economy

Thoughts from Milan, new pants, marketers learning social & more

Mar 6 •

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