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How to create irresistible copy in the algorithm era, and scaling brand strategy workflows
+how brands are building organic UGC armies
Jul 30
•
Oren John
37
The attention games
Slideshows, ad agencies and how to star ahead of the internet economy
Jul 22
•
Oren John
24
1
2
Building campaigns on boards and creative directing personal brands
Summer lock in
Jul 17
•
Oren John
41
2
Crony marketing and French luxury
with a side of virtual try-on
Jul 2
•
Oren John
21
4
2
June 2026
The noise economy (and how to rise above it)
Frameworks for cultural escape velocity, murder mysteries and intellectual influence
Jun 18
•
Oren John
38
2
4
The 10x marketer
creative direction speed run + the Swiss grid
Jun 9
•
Oren John
39
2
2
The brand->personalities shift, creative direction jobs, and automation that actually helps
Creative direction shift
Jun 4
•
Oren John
37
2
The Last Summer to Lock In... Ever
the World Cup is coming... does anyone care?
Jun 2
•
Oren John
17
1
2
May 2026
A complete guide to the creator economy
The best niches and monetization options for creators, and how brands should tap in, a complete guide
May 28
•
Oren John
51
6
Archetypes & luxury wellness
Scene report from Sweets & Snacks
May 21
•
Oren John
31
3
Acquisition costs are up, affiliate is back, partnership ad spend on Meta doubled
Our takeaways from being at Vervaunt's eComm summit in London
May 14
18
1
1
How to yap, advanced influence and recreating relevance in the aggregate
The world belong to the yappers
May 5
•
Oren John
46
1
1
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