The holiday marketing exposé

+ the new luxury buying guide, and viral prompts breakdown

Dec 1 • 

Oren John

22

November 2025

How to Use Content Pillars

My system to track and quantify your brand or creator social media data.

Nov 24 • 

Oren John

40

The science of building a premium brand

+ an interview with about:blank

Nov 21 • 

Oren John

 and 

Sprezza

33

1

World Building 101

+ what we bookmarked this week

Nov 13 • 

Sprezza

 and 

Oren John

25

1

How to launch your product in 2025

Plus, a guide to Free tech pack sketches, collabs done right, and more.

Nov 6 • 

Oren John

29

1

4

October 2025

Building the next great home goods brand

A conversation with the founders from London-based Earl of East about bootstrapping their business to the top.

Oct 31 • 

Sprezza

17

1

We filmed a YouTube series in London

A week spent meeting some of the sharpest brands and creatives in the UK.

Oct 28 • 

Sprezza

15

1

The 6 ways brands go viral, gifting explained, and the hidden gems of university archives

branding MAHA, the EMV wars & the legendary CRM of Supreme

Oct 23 • 

Sprezza

21

2

How to fix your brand's social account, the cheat sheet for great hooks, AG1 is sponsoring student scientists

plus... the art of the souvenir

Oct 17

15

The new launch blueprint, fakeout marketing, Andromeda, and the active wars

You're telling me a creative made this strategy?

Oct 8 • 

Oren John

20

1

Internet economies and alternative spaces

You're telling me the media earned this value?

Oct 2 • 

Oren John

25

2

September 2025

Olive oil wars, influencer marketing step by step, + a guide to content cameras

With an interview on AI in marketing with Kipp Bodnar, CMO of Hubspot

Sep 18 • 

Oren John

25

1

2